While reviewing the Advertising Specialty Institute (ASI) Special Report, The Power of Promotional Products (Q4 of 2008), we came across a stat that moved us, one that can have a big impact on turning the US economy around, today:
“Of the major media channels for marketing a business or brand (outside of billboards), the Cost Per Impression (CPI) of Promotional Products/Ad Specialties, beats all forms of media.”
Why is this important? With the US economy going through a challenging time, resulting in marketing budgets & departments being slashed, it is an opportune and critical time to look into the most efficient means of marketing and advertising. It is a time to utilize the power of promotional products/ad specialty products to drive sales and brand expansion because of their proven cost effectiveness over other channels.
It is because marketing budgets are tighter than ever, companies need the major ROI advantage promo products & ad specialties provide over competing media channels. The challenge? Most companies do not fully understand this and often blend all forms of media advertising into one category. We have found that this is a situation and opportunity, though, where all are not created equal.
As a result, it is a critical time to review and utilize the most efficient means for marketing and growing a business because the value of every dollar spent has never counted more. ROI is absolutely vital for companies to maintain revenues and for some to even survive through this difficult environment.
Companies that are able to survive and thrive, through these difficult times, will be years ahead of companies that do not. Utilizing promotional products and ad specialty products to subsidize tighter budgets today can have a massive impact on turning companies and the economy around tomorrow.
*To view the full ASI Special Report, go here: http://www.shoewalletpromogear.com/specialreport [http://www.shoewalletpromogear.com]
Interested in learning more about promotional products? Contact your local ASI, SAGE or PPAI Distributor, today.
