Target Groups- No fitness advertising campaign will ever be successful without a proper marketing plan or structure. It is imperative to identify who the users of your product or service will be and advertise in the format most accessible and alluring to the target audience. If the products or services are for a specific group only, you will be extremely limited. The broader the potential client base the greater you chances of success.
Paper or web?- Magazine and newspaper ads are a little outdated but are still regularly used and surfed for information, while internet or web advertising on the other hand is the most popular method employed to get your product or service out-there, by far. This is most probably as a result of the high traffic volumes each day on the world wide web. Start your campaign with free listings, just to see what the response is. If the feedback is positive in either paper of web format you can imminently move on to paid ads.
Expense- Comparing expenses of Internet and Paper advertising campaigns is like comparing chalk to cheese. Web adverts are much cheaper with broader exposure than magazine or newspaper adverts with limited reader exposure and very high advert costs. The internet is the ideal vehicle for fitness advertising. Companies offer fantastic prices on both web and paper adverts in an attempt to regain or keep market share and traffic. Paper marketing is still good medium, although it is under increased pressure from internet marketers. A combination of both paper and internet advertising is recommended.
Holistic wellness campaign- Gone are the days of separation between the body and mind as well as exercise and eating plans. Balance is key. Consumers crave holistic wellness. If your fitness centre or club can offer whole body care you will have a sure fire winner. In your marketing and advertising campaigns refer to any special individual attention to holistic wellness available at your fitness centre for example yoga or tai chi.
Personal attention attractions- Personal trainers and individual exercise and dietary programme developments are wonderful client or consumer attractions.
Free Trails or subscriptions- Free trails or subscriptions no matter how tempting initially are warning flags to consumers. Consumers know that when something sounds to good to be true it probably is. With some kind of catch involved such as habit formation on sample or trial dietary supplements, billing as well as no cancellation scams once your information is obtained..
First impression in a name- Steer clear from any name or description containing the word gym. People compare gyms to no fun, uninspiring, boring, no result, hell-houses. Rather call your intuition a club. Clubs are associated with prestigious holistic health resorts, with the perfect balance of exercise and nutrition.
