Marketing & Advertising

Marketing & Advertising

Marketing Budgets Across the US Have Been Slashed, Can Promotional Products Be the Savior?

While reviewing the Advertising Specialty Institute (ASI) Special Report, The Power of Promotional Products (Q4 of 2008), we came across a stat that moved us, one that can have a big impact on turning the US economy around, today: “Of the major media channels for marketing a business or brand (outside of billboards), the Cost

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Ebook Internet Marketing Strategy – 5 Vital Elements Of A Successful Campaign

Are you planning your eBook Internet marketing strategy or are planning to do so soon? Planning a strategy to market your ebooks requires a lot of careful thought and decision-making to ensure that your eBook campaign is a success. Writing an eBook takes a lot of hard work, and you will want to make sure

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What You Should Know About Google’s New Advertising Products and Brands

For the past decade, both small and big companies are dependent on the internet when it comes to advertising and marketing, and obviously, Google is leading. So when Google announces their new products and introduced new brands for their advertising products, we are all ears. Google Ads, Google Marketing Platform, and Google Ad Manager are

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The Little-Known Marketing Secret That Allows You To Write Advertising Homeruns

You remember Sherlock Holmes don’t you? Holmes was the fictional consulting detective invented by Scottish physician Sir Arthur Conan Doyle. Holmes, as you know, is famous for cracking open difficult cases and solving them with almost magical abilities. So, grab your inspector’s hat and let’s play Sherlock Holmes for just a moment. We’re going to

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Everything You’ve Ever Learned About Marketing Is Wrong

Everything you’ve ever learned about marketing and advertising is WRONG. Everything you’ve ever heard everything you’ve ever tried, everything you’ve ever done, it’s all WRONG. Hello, my name is Rich Harshaw; I’m the CEO of Y2Marketing, the nation’s leading marketing consulting and fulfillment agency. What I want to do in this series of articles is

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How Can A Small Business Benefit The Most From Banner Advertising?

It’s true that most forms of advertising are suitable for big businesses only. Since big companies don’t have any budgetary constraint, they can easily invest some serious money into any kind of advertising and realize their goals easily. Things are not that smooth for those entities that lack budget as they can’t enjoy privileges available

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